Manifesto

What we want to do is:

"Future proof enterprise technology and propel current and future digital experiences"

Modern technology has evolved, enabling new ways to think about and do business. That’s why we've started the MACH Alliance - to help companies take advantage of the most innovative and flexible enterprise technologies available and to break the release cycle. This is clearly a paradigm shift.

With single vendor technology platforms, organizations run the risk of locking themselves into a set of limited capabilities that are pending upgrades in a next release. However, customer expectations are disrupting every market at MACH speed. Acting slowly no longer seems a viable option.

Rising to be at the forefront of this shift requires a different approach to business solutions. We believe the only way is to be backed by a software ecosystem that provides a flexible, truly open and future-proof architecture.

The Alliance’s mission is to future proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech. Collectively our voice represents the next generation of technology and business.

The MACH Alliance will ensure the best-of-breed alternative is clear, visible and omni-present, by:

  1. Sharing technical knowledge about MACH, and why and when it is better than what a suite can offer.
  2. Creating best practices that show organizations how to transition to a MACH architecture, as well as its products and services, by leveraging case studies and peer-to-peer networking between organizations planning to make the transition with those that already have.
  3. Listing and explaining selection criteria for enterprises, such as what to ask for when RFP’ing best-of-breed tech vendors and what criteria to use during the selection process. This information will be provided in the form of white papers, events, articles and more.
  4. Publishing technical documentation, such as architectural blueprints and other technical content, demonstrating how to integrate MACH technologies.
  5. Developing and hosting MACH Alliance events and serving as a collective resource at key events to demonstrate and educate the industry on the benefits of adopting an open, cloud-native, API first headless architecture technology ecosystem.

For those ready to embrace the future, the MACH Alliance is here to support.

The Board

We aim to free up technology.

Board

Kelly

Goetsch

Chairman, MACH Alliance

Sonja

Keerl

President

Matt

Bradbeer

Treasurer

Pascal

Lagarde

Executive Board member

Rory

Dennis

Executive Board member

Advisory Board

Neal

Prescott

VP Digital Technology, EPAM Systems

Bob

Howland

Chief Digital Officer, Dawn Foods

Niall

Edwards

Head of Shopper Technology, The LEGO Group

Jamie

Hancox

Founder, Commerce Futures

Giles

Smith

Director - Digital Technology, Burberry

Auke

van Urk

CTO, Valtech

Matthew

Baier

Co-founder, COO & CMO, Contentstack

About MACH Alliance

The Alliance was formed in June 2020 as a non-profit co-operation to introduce a new, open and best-of-breed enterprise technology ecosystem. Founded by commercetools, Contentstack, EPAM Systems and Valtech and counting 15 members at launch, the MACH Alliance is set to grow and expand over the coming years.

The goal is to help enterprise organizations navigate the complex modern technology landscape. We aim to guide and show how businesses can benefit from open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless.

All MACH Alliance members meet certification principles. The MACH Alliance welcomes technology companies and individual industry experts who share our vision for the future. We invite vendors and system integrators to take the tests shown below to find out whether they comply.